“Technical specialists such as engineers, software developers, scientists or economists are expensive to hire and require great effort to retain.

“And despite the expense and effort, often they don’t create the value or innovation that business owners expect.

“Our organisation has been coaching technical specialists for 10 years. I am still surprised by how much money is spent on the hire of technical specialists, and once they are hired, how little attention is paid to their performance.”

Here’s Alistair Gordon, co-author of Master Expert, in First 5000, asking “Can an organisation that doesn’t value its technical staff be considered competitive?

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