How experts become master experts
Expertunity Principal Consultants Alistair Gordon and Dominic Johnson combine to produce the complete manual for professional success.
Master Expert is 50 chapters of easy to digest, easy to implement processes and behaviors that elevate SMEs from mere Experts to guru Master Experts. Essential reading for technical subject matter experts who want to advance their career, have more fulfilling professional lives, and make a difference to their organization.
It’s a distillation of 10 years of coaching Expertship into a single volume. It is a book that took three years to write.
Whatever non-technical challenge a subject matter expert might face, we’re confident the book offers a tool, technique, checklist, or action plan to help.
Review #1: Amazon Customer, UK
I don’t just think this book is the future, I think it’s of the now. Ultimately what more could any one want than a company of Master Experts who believe in the organisational purpose and are trusted to be an informer, custodian and guardian of it.
The dialogue is easy to absorb and the style of the book is to give information not instructions. It has a strong theme of raising awareness and then responsibility in the reader to take action.
This book is unique in that it is authentically focussed on the agenda, goals and growth of growth of the technical specialist/expert.
The style is an intro to the model of expertship then has a comprehensive manual style guide in how to convert the theory into actions.
Review #2: Dolly, Amazon
I have to say I’m impressed. I haven’t had time to read it all the way through yet, but what I have read has been top notch. I wish I had this information when I entered the job market. Anyone in a technical job should read this book and implement it in their lives. I’ll be updating this review when I’m finished reading it.
Need to know more?
Scroll down to see a chapter list, or download the first chapter for free.
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What’s in the book?
Want to audit your mastery of Expertship? Chapter 2.
Keep flagging and want to maintain energy? Chapter 9.
Need to say “no” to work but not quite sure how to do it? Chapter 10.
Want helping influencing your team? Chapter 11.
Not sure how to repair a broken stakeholder relationship? Chapter 12 - and 13, and 14, and more. There’s a lot on stakeholders.
Trying to decide the best way to pitch a new project? Chapter 26.
It goes on - with 115 checklists, charts, tools, techniques, and 121 ideas highlighted across the book that help experts make small, critical improvements every day.
The content in detail
PART 01 About Expertship
01 The Age of the Expert
02 The Expertship Model
03 How to Get the Best From This Book
PART 02 THE RELATIONSHIP DOMAIN
Mastering Personal Impact
04 Exploring Our Personal Brand
05 The Brand Power of Emotional Intelligence
06 Being a Positive Influence
07 Being Self-Aware and Adaptive
08 Being a Results Driver
09 The Expert Energy Engine
10 The Art of Saying No
11 Mastering Courageous Conversations
Mastering Stakeholder Engagement
12 Expert Stakeholder Strategy
13 Stakeholder Mapping
14 Building Internal Networks
15 Building External Networks
16 Managing Our Networks
17 What Motivates Stakeholders?
18 Intelligent Networking
19 The Barriers to Collaboration
20 The Power of Listening
21 The Madness of Meetings
22 The Many Team Roles of Experts
23 The Desire to Influence
24 Next-Level Communication
25 The Expert as Diplomat
PART 03 The Value Domain
Mastering Market Context
26 Why Market Context Matters So Much
27 Becoming a Student of Your Organization
28 Becoming a Student of the Competition
29 Becoming a Student of our Customers
Mastering Value Impact
30 Understanding Value Impact
31 Creating Operational Value
32 Creating Customer Value
33 Creating Competitive Advantage
Mastering Change Agility
34 Change Agility
35 Being a Change Supporter
36 Being a Change Catalyst
37 The Expert’s Role in Leading Change
PART 04 The Technical Domain
Mastering Expert Knowledge
38 Leveraging Expert Knowledge
39 The Art of Knowledge Seeking
40 The Art of Knowledge Curation
41 The Art of Knowledge Generation
42 The Expert Art of Solutioning
43 Identifying Problems
44 Solving Problems
45 Actively Responding
Mastering Knowledge Transfer
46 Knowledge Transfer
47 Knowledge Sharing
48 Becoming a Knowledge Coach
49 Building a Talent Factory
50 Building a Personal Growth Plan
PART 05 Additional Resources
About The Authors
Develop Your Expertship
If you like the book please leave a review on the site at which you purchases a copy.
If you are a Technical Leader or senior Organizational Development or L&D professional, and would like to review the book, please contact us for a review copy.
For an interview with the authors, please contact Expertunity.