Other articles in this series

How do you become a better customer strategist? - Part 2

Written by Alistair Gordon And Dominic Johnson, 23 Sep 2021

To remain viable, organisations need to understand what customers or stakeholders value. As an expert, you need to learn what your organisation’s customer value proposition is.

Ask yourself these questions:

  • Have I gone further than merely reading the organisation’s customer value proposition? Am I able to articulate what the organisation offers to customers that they find more compelling than our competitors’?

  • Am I able to articulate how my expert function contributes to the customer value proposition? And what my function’s value proposition is to my stakeholders?

  • What does the organisation’s advice, products, services allow them to achieve that is of value to them and wouldn’t otherwise be possible? How precisely do my team and I offer them a compelling best option?

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